Nestled in the bustling and artistic market town of Ludlow, tucked away in one of its narrow medieval lanes is the wonderful gem of a shop “Black Bough“. Setup by Adam Withington and Alex Barter in March 2011 and taking its name and inspiration from a Ezra Pound poem, the philosophy behind the shop is seeing beauty in everyday things.
Having had a chance to visit Ludlow and the shop I can say that it fulfills this philosophy immeasurably.
If you look online or walk down your local high street you will see in almost all the big name jewellery stores a vast collection of fashion or designer watches. You will see watches from the likes of Armani, Michael Kors, Burberry, DKNY and more. These are presented at a premium price level, often to convey the brand’s value and prestige. This is not so different to the classic prestige watch brands, there is an element of brand value and you do pay for that. There is a however a striking difference, if we take a Rolex and Seiko in comparison we can see that they are both watch-making brands that can trace their history back to 1905 and 1881 respectively. Both of these companies develop, design and manufacture watches and movements and have a wealth of experience in doing so.
When you start to collect watches sooner or later you come across examples that are not all that they appear to be. Some of these will be fakes and some will be part of the burgeoning market of homage watches. It is a good idea to spend a little time explaining the two, how they differ and what to avoid.
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