If you look online or walk down your local high street you will see in almost all the big name jewellery stores a vast collection of fashion or designer watches. You will see watches from the likes of Armani, Michael Kors, Burberry, DKNY and more. These are presented at a premium price level, often to convey the brand’s value and prestige. This is not so different to the classic prestige watch brands, there is an element of brand value and you do pay for that. There is a however a striking difference, if we take a Rolex and Seiko in comparison we can see that they are both watch-making brands that can trace their history back to 1905 and 1881 respectively. Both of these companies develop, design and manufacture watches and movements and have a wealth of experience in doing so.